TIME Magazine Best Inventions 2018. Yubi is a brand on a mission to simplify beauty for busy people everywhere with simple to use, easy to clean, ultraportable cosmetic tools. Our founder, international lawyer and mom of two, invented Yubi to make beauty less cumbersome and more natural, so dynamic people on the go would no longer have to sacrifice their beauty routines. A small business that values customer service and experience, we were delighted to be named one of TIME Magazine's Best Inventions in 2018 just a few months after our launch.
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